Shopathon by (RED) & Bank of America

One-of-a-kind pop-up shop in support of (RED)

This holiday season, join us in helping Bank of America support (SHOPATHON)RED. Stop by a one-of-a-kind pop-up shop in Bryant Park from November 20th through December 31 to browse through limited edition (RED) products that are available for purchase at For every $1 spent at through 12/31/17, Bank of America will donate $0.30 to The Global Fund up to a maximum of $1,500,000 (U.S. only). Have a gift that needs to be wrapped? Receive free giftwrapping on site. It’s all in support of (RED)’s mission to end HIV/AIDS in Africa, brought to you by Bank of America, the official payment provider of (SHOPATHON)RED.

Can’t make it to the park? Just head to to shop for a variety of (RED) products, and give the gift of an AIDS free generation this holiday season.

Find this on the Bryant Park map

See all Bryant Park programs

Where & When

(SHOPATHON)RED is located on the skating rink deck in kiosk R1. Find it on our Winter Village map.

Open through 12/31/17
Monday – Friday: 11am-8pm
Saturday & Sunday: 10am-8pm

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