Activations + Pop-Ups
Bryant Park's central location, its extensive, world-class programs and events, and its meticulously maintained grounds offer a picturesque setting and a respite from the bustling Midtown landscape, drawing millions of locals and tourists throughout the year.
To preserve its commitment to free cultural programming for the public, Bryant Park Corporation (BPC), a non-profit organization, carefully considers proposals for external events in the park at select locations within the Park. To inquire about availability and pricing, please review the drop-down menu below of possible event locations and contact events@34bp.org or submit an inquiry below.
Bryant Park is a public park and as such is not availabe for private events except within Bryant Park Grill or Winter Village. To inquire about venue spaces available during Winter Village, please email events@34bp.org or visit www.wintervillage.org. To book a private event at the Bryant Park Grill, please contact Ark restaurants at 212-840-6500.
Bryant Park offers a variety of locations for brands to host one-of-a-kind events and activations. As one of the busiest parks in the world with proximity to thousands of attractions, theaters, offices, and restaurants, Bryant Park is the perfect location for any sampling, product launch, experiential build out, or screening.
Throughout the summer, Bryant Park hosts a variety of programming and events free to the public. Areas such as the Fountain Terrace or the Upper Terrace provide an ideal environment for experiential marketing activations and press-worthy events.
During the Winter months, Bryant Park is home to NYC’s winter wonderland: Bank of America Winter Village. The annual holiday attraction sees approximately 3 million locals and tourists, and boasts several spaces which can be transformed to suit memorable events and activations, including two private event spaces.
For more information on event locations, please see the dropdown menu of locations below.
If your organization is interested in sponsoring an existing event, please visit our Brand Partnerships page for more information or email sponsorships@34bp.org.
